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A Commitment to Excellence

About Vinyl Trends

We are committed to providing superior products and product knowledge while delivering an exceptional customer experience. We partner with companies that share our goal of delivering products that offer multiple advantages.

Vinyl Trends

Our History

Founder and President Rob Kuepfer started Vinyl Trends in 2000, creating mats and RV products made from various repurposed vinyl and foam materials. Since then, we have diverted over 100 million pounds of industrial and automotive seconds and scrap from North American landfills.

Vinyl Trends then developed a high-performance underlayment for a large OEM direct attach laminate manufacturer. Thus began a journey of examining the features of existing products in the flooring industry, and similar products in the automotive, aerospace and medical industries. From that research, a full line of flooring underlayment was developed and marketed through distribution first, and then through retail.

Today, Vinyl Trends is considered a leader in this industry with high quality products and excellent customer service.

Entering the retail sector offered Vinyl Trends the opportunity to enlarge the product offering. With relationships at Home Depot, Lowes, Rona, Home Hardware, and others, we established a strong supplier scorecard and were encouraged to utilize those successes to develop diverse lines of products. Today, we leverage our retail partnership to offer our expertise to international companies looking to enter the North American market.

Vinyl Trends

Guiding Principles

We are guided by a distinct set of principles:

  • Serve one another is our primary responsibility.
  • Value healthy human relationships, treating one another with respect, forgiveness, compassion, patience, kindness, and tolerance.
  • Act ethically, with integrity and honesty.
  • Create an environment that is physically, emotionally, and spiritually safe.
  • Recognize that the contribution of each individual is essential to success.
  • Create a culture of environmental responsibility.

We are proud of the longstanding relationships we have developed.

Vinyl Trends

Achievements

    • Profit 500 list as one of the fastest growing businesses in Canada 5 years in a row
    • Patented Seal Guard seaming system
    • We offer the only ZeroVOCĀ® underlayment on the market
    • Diverted over 100 million pounds of industrial and automotive seconds and scrap from North American landfills
VINYL TRENDS

Affiliations